History
History

History

A cancer diagnosis is devastating, and reactions typically run the gamut from fear and denial to a solid determination to fight.

One pair of Realtors in the Daytona Beach, Florida area saw what breast cancer did to friends, families, and associates and decided to help. One courageously fought the battle herself.

The “Libra Sisters”, a.k.a. Debbie Callahan and Rose Roberts formed a team to participate in the local Making Strides Against Breast Cancer walk. As the years progressed, so did the size of their team. Thanks to support from Daytona Beach Area Association of Realtors (DBAAR), its devoted members, and countless volunteers, the team became a top fundraiser for the American Cancer Society. In 2012, the team adopted the BraTini: Celebration for the Cause, a growing annual fundraiser created by the Women’s Council of Realtors Daytona Beach Chapter to benefit Realtors Sold 4 the Cause, and made it one of the hottest fundraising events of the year.

Over the past 8 years, because of the generosity of its many sponsors, contributors, donors, and volunteers, REALTORS® Sold 4 the Cause contributed more than $285,000 to the American Cancer Society’s Making Strides Against Breast Cancer (MSABC). The team has been the #1 Volusia/Flagler fundraising team since 2012, and in 2014, REALTORS® Sold 4 the Cause lead the state of Florida in fundraising and in 2015 was #10 in the Nation!

After hearing numerous stories of local residents struggling with cancer who were in need of financial assistance, the team decided it was time to take additional action. In 2015 they formed Sold for the Cause, Inc., an official non-profit under IRS Code 501(c)(3) and are able to direct funds to those in need. An Application for Assistance can be accessed here.

In 2016, as Sold 4 the Cause, Inc. was forming its organizational structure, the REALTORS® Sold 4 the Cause continued to raise funds, becoming the #2 team in the state of Florida and in 2017, was #7 in the region and #21 in the nation.

In 2018, 100% of the proceeds raised by Sold for the Cause, Inc., will benefit individuals, families, and charitable organizations in the local community who are directly affected by cancer, with a portion, earmarked for American Cancer Society’s Making Strides Against Breast Cancer. Sold for the Cause, Inc. comprises an entire volunteer Board of Directors and is devoted to supporting cancer patients and their families, providing resources and education, and honoring the legacy of those lives we have lost.